Background articles provide additional information to put current news and important media topics into context. They deliver facts (statistics, sources etc.), quote participating experts and are impartial and non-promotional in nature. With comprehensive background articles we outline complex circumstances and the activities of our clients, or use them to inform journalists about current themes before an upcoming interview. A background article can also be used to prevent information overload in a press release, allowing interested journalists and specialist media to obtain additional facts to use for in-depth coverage. In addition we investigate the topics, establish contact with relevant parties and prepare sophisticated, yet easily understandable manuscripts. Along with company profiles, journalists receive exactly the information to assist them with their enquiries.
When in March 2011 green.ch inaugurated their 3,300 m2 datacenter in Lupfig (Aargau) on a green field, we provided the media with a detailed background report containing numerous facts regarding, for example, the volume of concrete used for the building and the power usage effectiveness (PUE) value of the facility.
This is only one example for a background article. Please contact us for more samples.
Example: green.ch AG, Brugg