Background articles provide additional information to put current news and important media topics into context. They deliver facts (statistics, sources etc.), quote participating experts and are impartial and non-promotional in nature.  With comprehensive background articles we outline both complex circumstances and the activities of our clients, or use them to inform journalists about current themes before an upcoming interview. A background article can also be used to prevent information overload in a press release, allowing interested journalists and specialist media to obtain additional facts to use for in-depth coverage. In addition we investigate the topics, establish contact with relevant parties and prepare sophisticated, yet easily understandable, manuscripts. Along with company profiles, journalists receive exactly the information to assist them with their enquiries.

When green.ch inaugurated their 3,300 m² datacenter in Lupfig (Aargau) on a green field at the end of March 2011, we provided the media with a detailed background report containing numerous detailed facts regarding, for example, the volume of concrete used for the building and the Power Usage Effectiveness rating of the facility.

Example: green.ch AG, Brugg