Example: Hays (Switzerland) AG, Zurich

Despite the growth of the Internet, brochures have by all intents and purposes maintained their significance within the communications mix.  Once a personal contact is established, potential clients often appreciate receiving a physical item that helps them recap the conversation. In our view a brochure is able to demonstrate in an emotive and informative way that the vendor offers plausible solutions and an understanding of their client’s issues.

As a supplement to several other brochures, the Swiss branch of the international expert recruitment company Hays, aimed to produce a brochure presenting information in English about the banking skill sector. We conducted interviews with Hays management and composed text to complete the eight page print brochure. The introduction provides an overview of Hays and its expert recruitment offering. Four case studies demonstrate the spectrum of challenges that Hays has successfully addressed in the financial services industry.

Implementation: Hays AG, Mannheim