We are convinced that all components within public relations should belong to an overall communications strategy and concept. The order of the individual measures follows a logical chain, in most instances beginning with a strategy workshop.
For the redevelopment of a corporate identity the process could include: reconsidering the company name; designing a new logo; developing claims, slogans and key images; formulating key messages and composing general text, as well as the development and implementation of a website concept.
As a part of the strategy realization, we develop a communications plan specifying the individual measurements for the upcoming months. All elements, such as workshops, planning meetings, media releases and professional articles, are scheduled. In this way both we and our clients have a thorough overview of completed and planned activities.