Example: iGuzzini illuminazione Schweiz AG, Zurich

A company brochure seeks to achieve two objectives at first glance: first of all to transmit the strengths of the company, and secondly to communicate its values on an emotive level. In this way, the brochure generates a positive overall image.

The Swiss branch of the Italian firm iGuzzini wanted to demonstrate its strength as lighting specialists to potential clients. During a brainstorming workshop it transpired that iGuzzini is the market leader in lighting solutions for museums, stores and facades. We developed a concept for a brochure, produced the layout and wrote text highlighting iGuzzini’s competences through a combination of Swiss case studies and large format photography. Alongside work on the concept and text, we also undertook the graphic implementation.