Example: A real estate management company
At the beginning of a new mandate we often conduct a workshop that always includes an analysis of the competition. We usually concentrate on the corporate identities of the market leaders to better get acquainted with the sector in which our client operates. If our mandate includes developing a new corporate identity, we aim to exceed those of our client’s strongest competitors.
Having taken up the post as CEO of a large real estate management company, a new client wanted to compare the appearance of his company with that of competitors in Switzerland and abroad. We developed a method in which the quality of the communication elements was assessed in a quantitative way and visualized the results using lucid graphics. In this way strengths and weaknesses became apparent.
This is only one example for a competitor analysis. Please contact us for more samples.