Example: Green Datacenter AG, Brugg
A company brochure seeks to achieve two objectives at a glance: first of all to transmit the strengths of the company, and secondly to communicate its values on an emotive level. In this way, the brochure generates a positive overall image.
When the ICT service provider green.ch built a new state-of-the-art datacenter the company began addressing a new target group. green.ch is widely seen as an internet service provider for SME and private customers. The potential datacenter clients, however, are large domestic and international corporations. green.ch developed a new corporate identity for its subsidiary Green Datacenter AG to better address this target group. In two workshops, we first defined the marketing strategy and then the the corporate design, one that would appeal to decision makers of global companies. In addition to a new dedicated website and a European-wide public relations campaign, a corporate brochure was one of the major results of the project.
Implementation: Linkgroup, Zurich
This is only one example for a corporate brochure. Please contact us for more samples.