Crisis Management

Example: SME

In crisis situations every decision carries exceptional importance. Neither prior knowledge nor standard processes suffice to come out of the crisis intact. The goal of crisis management is to restore normality as quickly as possible. It is our conviction that crises need to be de-escalated right from the first moment they arise, and so far we have achieved this with impeccable success. This means our agency does not get in the limelight for its crisis management skills, but neither does our client.

The owner of a traditional firm in the art sector was unexpectedly confronted with a situation in which one of their long-serving employees was reproducing and selling works of art. The employee was immediately dismissed and simultaneously arrested. Both the company and the affected artists pressed charges. Acting on advice from their lawyer, the employer consulted us the evening before the employee’s arrest. We proposed a communications strategy and worked on texts to inform the staff, the affected artists and key clients. All target groups reacted with loyalty and understanding when they were comprehensively informed first hand.

This is only one example for crisis management. Please contact us for more samples.

science communications, Public Relations, PR Agency, Zurich, Communications