Example: SAS Institute AG, Wallisellen
Case studies are among the most effective and convincing communication tools around. Potential clients appreciate receiving practical examples, particularly for complex and technical projects, demonstrating challenges and solutions that are comparable to those in their own company.
The Swiss branch of the SAS Institute implemented a company-wide Business Intelligence platform at the Rhaetian Railway and wanted to use this as a reference in its customer magazine. We met with the teams responsible for the project from both SAS and the Rhaetian Railway to learn about the initial challenge, the proposed solution and the final execution. In a three-page article we were able to portray this case in a way that remained accessible for the magazine’s general readership, whilst still yielding in-depth information.
Implementation: SAS Institute AG, Wallisellen
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