Example: A Financial Services Firm

Most of our clients are corporate businesses addressing enterprise clients (B2B). When compared with consumer marketplaces (B2C), the B2B segment places less emphasis on corporate identity. Emotive messaging tends to be rare, despite increasing expectations that companies market themselves in this way. Clients are increasingly used to a professional appearance from their vendors, to the point where the small family business is expected to appear equally slick as a global brand. We often develop such corporate designs for small and medium enterprises.

A crucial component of a company’s professional appearance is achieved through claims and slogans. An example of our work includes the development of slogans for a financial services provider. The company offers sureties for contractual agreements. In order to emphasize their core competencies we developed slogans and placed them prominently next to illustrations in the new company brochure.

Graphics Implementation: KTG Raimondi AG, Adliswil