Example: Society in Science – The Branco Weiss Fellowship, ETH Zurich
About 80 percent of a reader’s attention is given to images and only 20 percent to the text. How is it that a picture can say a thousand words? An image is capable of relating and triggering emotions. It comprises of multiple components all of which convey non-verbal messages. The corporate designs of most companies that approach our agency still lack this emotional aspect. We therefore have frequently had an opportunity to develop an image language for our clients and build small image libraries.
With Society in Science – The Branco Weiss Fellowship, a program administered by ETH Zurich for outstanding postdoctoral researchers throughout the world, we decided to shoot complex, staged panorama photos in various institutes within the ETH. We conducted the location scout, compiled a detailed briefing for the photographer, invited students from those institutes to act as models and coordinated the multi-day photo shoot.
Implementation: Rainer Spitzenberger, Munich
This is only one example for an image library. Please contact us for more samples.