Example: Society in Science – The Branco Weiss Fellowship, ETH Zurich
About 80 percent of a reader’s attention is given to images and only 20 percent to the text. How is it that a picture can say a thousand words? An image is capable of relating and triggering emotions. It comprises of multiple components all of which convey non-verbal messages. The corporate designs of most companies that approach our agency still lack this emotional aspect. We therefore have frequently had an opportunity to develop an image language for our clients and build small image libraries.
Society in Science – The Branco Weiss Fellowship is a program of ETH Zurich to support outstanding postdoctoral researchers throughout the world. Our aim was to show the 30 fellows in their research institutes around the globe. Together with a renowned photographer from Zurich we developed two samples and written instructions how the pictures should be taken. Each fellow subsequently hired a local photographer. The processing and the actual artwork were done centrally in Zurich again to make sure that the final results match in style.
Implementation: Christian Grund, photographer (samples and briefing); Carolina Flores (processing and artwork)
This is only one example for an image library. Please contact us for more samples.