In meetings with journalists, it is essential to take into consideration the respective medium (TV, radio or print) and to provide precise answers. Good preparation provides confidence and has a decisive effect on the quality of the outcome.

In preparing a media interview, we formulate a catalogue of potential questions, including critical ones, regarding the executive, their company and the overall industry. Complete with camera and microphone, we role play the interview and together analyze the recordings afterwards. We repeat the recordings until our clients feel comfortable with their answers. As a result, the training empowers our clients to deliver confident interviews bringing across their key messages.