Example: green.ch AG, Brugg

For press conferences we take control of the entire event planning, from the selection of the venue and distribution of invitations to selected media, through to organizing catering. Press conferences are not best suited to every situation, however, so we offer advice for our clients on alternative options.

In Lupfig, Aargau, ICT service provider green.ch opened a large new datacenter in March 2011. On behalf of green.ch we organized a press conference, complete with a tour of the premises, to be held on the morning of the opening day. We developed distribution list for invitations and took care of reservations and queries. On top of this we helped green.ch prepare for the event by developing presentation slides, practicing the material with them in advance, and composing information kits for journalists. The event was attended by 17 journalists from the ICT trade press, business media and the local press. It generated an array of follow-up contacts and numerous clippings.

The Zurich-West Data Center by green.ch