A professional article is vendor-neutral. Therefore, authors of such articles cannot state their own company’s name or products within the text. As a result the question why anyone would want to indulge in the labor of writing such an article is often raised. In our view, a discrete appearance conveys more competence than a bold one, and as a result, professional articles are a particular strength of ours. The authors expose their company affiliations next to their name, thus unveiling thought and opinion leadership. In addition, authors are free to post the articles on their own websites or hand them over to potential clients in meetings. Ghostwritten, professional articles are based predominantly on primary information provided by specialists that we interview in person before composing the article independently.

We have written countless articles for companies in the technology and telecommunications industries, particularly software developers and system integrators. As a part of our work, we place the manuscripts in the trade press.

For SAS Institute, the largest independent Business Intelligence software provider, we wrote a number of articles about the performance and capability of business analytics.

This is only one example for professional articles. Please contact us for more samples.

Example: SAS Institute AG, Wallisellen

Netzguide IT in Finance 2010