Bettina Stefanini
Media Campaign

Client

Bettina Stefanini

Category

Public Relations

Strategy

For a viable public appearance I needed an agency that I could absolutely trust. Leveraging its wealth of experience, science communications intelligently orchestrated our campaign to reach a national audience while constantly focusing on customer needs.

Bettina Stefanini

Situation

Winterthur-based real estate magnate Bruno Stefanini has compiled what probably ranks as Switzerland’s largest private art collection in the form of a charitable foundation for art, culture and historical heritage. When he began to suffer from dementia following surgery, the board of trustees applied to the Swiss foundation supervisory authority for an amendment to the deed of foundation, in effect preventing the founder’s descendants from following in their father’s footsteps.

Strategy

To enforce the rights of the two descendants, Bettina and Vital Stefanini, the actions of the board of trustees regarding Bruno Stefanini’s succession had to be disclosed publicly.

Implementation

After careful preparation, Zurich-based daily newspaper Tages-Anzeiger was given exclusive access to information on the foundation. This led to a substantial lead article. A number of other media picked up on the story. In a well-attended press conference, journalists were able to get a full picture of the situation.

Result

The campaign generated an overwhelmingly positive response to the concerns of the Stefanini descendants as well as drawing attention to the decision-making of the federal authorities. In January 2015, four months after the campaign began, the federal authority withdrew signatory powers from the foundation’s board of trustees and appointed an external supervisor ad interim.

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