Centris
Advertorial/Infomercial

Centris Broker-Portal Computerworld
Client

Centris AG, Solothurn

Category

Public Relations

Copywriting and Editing

Link

“Ein Online-Portal verbindet Versicherer und Broker” (PDF) Computerworld, April 2013

Situation

Centris AG, based in Solothurn, is an IT service provider for health and accident insurances. Centris developed a broker portal to automate the exchange of information between insurers and their external sales partners.

Strategy

An advertorial in the name of Patrick Progin, CEO of Centris, appeared to be an effective way to introduce the new broker portal.

Implementation

We conducted interviews with Patrick Progin and the company’s original client, ÖKK, and wrote a manuscript based on these talks. This was followed by a comprehensive review and approval by all the relevant people.

Result

The article was published on a double page in Computerworld. Centris is now able to give the text to interested parties as a PDF and offer it for download on their website.

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