Centris
Website

Client

Centris AG, Solothurn

Umsetzung

Design and programming: diff. Marke & Kommunikation, Bern

Category

Corporate Design
Online
Strategy
Copywriting and Editing

Link

www.centrisag.ch

Situation

Centris AG in Solothurn is the IT outsourcing specialist for Swiss health and accident insurers. Centris continuously recruits new highly qualified professionals. An attractive website is therefore indispensable.

Strategy

A workshop with a dozen experts led to the insight that the new website should focus on the corporate culture rather than the products. Potential customers will anyway seek a personal contact to obtain first-hand information.

Implementation

The new corporate design rests on the previous one but takes it one evolutionary step further. Pictograms and graphics illustrate facts and technical aspects. The long history of the company is illustrated in images from different eras.

Result

Through the website potential job applicants can now get acquainted with Centris’s pronounced corporate culture. Anyone interested in a job at the interface between IT and health insurance will certainly take Centris into consideration.

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