ETH IDSC
Information Sheets

Client

Institute for Dynamic Systems and Control (IDSC), ETH Zurich

Category

Corporate Design

Copywriting and Editing

Links

Flying Machine Arena (PDF)

Distributed Flight Array (PDF)

Kiva Systems (PDF)

Situation

Professor Raffaello D’Andrea at the Institute for Dynamic Systems and Control (IDSC) at ETH Zurich was looking for a way to convey his highly complex research projects to a mixed audience of interested parties.

Strategy

We developed a three-tier approach: the public is addressed with flyers, Professor D’Andrea’s personal website is aimed at interested parties, and the institute’s website provides information for specialists.

Implementation

Based on interviews and previous publications, we provided content for about a dozen information sheets in English, for which we also developed the layout and a logo.

Result

The information sheets are a source of condensed and comprehensible facts about Professor D’Andrea’s work for a general audience. People with an active interest benefit from a number of interconnected online resources.

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