Girsberger
Media Relations

Client

Girsberger, Bützberg

Category

Public Relations

Copywriting and Editing

Links

Media release Camiro (PDF)

Media release Red Dot Awards (PDF)

“Zurück in die Zukunft” (Designlines)

The competencies science communications possesses stretch far beyond classical PR work. The team delivers work for us which would normally require two or more agencies, to our complete satisfaction.

Mathias Seiler, Head of Design and Marketing, Girsberger Holding AG

Situation

Over the past few years, Swiss furniture manufacturer Girsberger has created extensive and high-quality marketing materials. To attract the interest of editors of international architecture and design magazines, however, this information needed to be tailored to fit the audiences of these publications.

Strategy

Composing and mailing media information is a PR agency’s daily business. However, media releases only reach their audience if the topic is relevant and worth reading, and if the main messages are spelled out clearly.

Implementation

We maintain separate mailing lists for Girsberger’s five business divisions, so that recipients will receive only relevant information. We have developed personal contacts with most of the targeted media in Switzerland, Germany, and Austria.

Result

While a few years ago Girsberger’s media presence consisted almost exclusively of advertising, today the company’s products are regularly featured in the top furniture industry media.

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