Girsberger
Modell 1600 Poster

Girsberger Modell 1600
Client

Girsberger, Bützberg

Category

Corporate Design

Copywriting and Editing

Link

Girsberger Modell 1600 (PDF)

Situation

To celebrate the 50th anniversary of its German production facility, Girsberger relaunched its Model 1600, a highly successful lounge chair dating back to the 1960s.

Strategy

Such an outstanding product ought to be accompanied by an eye-catching brochure. We proposed using a foldable poster, and developed the content and layout for it.

Implementation

Fifty years ago, Heinrich Girsberger, the father of the current CEO, played a significant role in developing Model 1600 and turning it into a bestselling product. We met Heinrich Girsberger for a few hours of conversation. The resulting interview became the centerpiece of the poster.

Result

Today Model 1600 is almost as popular as it was in the 1960s, when the two Girsberger brothers decided to open a production facility for it in Germany. Meanwhile the design and layout of the foldable poster have been adopted for other products.

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