green.ch
Reputation Measurement

Reputationsbarometer
Client

green.ch, Brugg

Category

Public Relations

Strategy

Since we began working with science communications, our media presence has significantly increased. The team supports us daily in all aspects of the press and communications work with wisdom and brilliance.

Franz Grüter, CEO, green.ch

Situation

Larger corporations receive so much media coverage that it can be evaluated statistically. By using green.ch as an example, we aimed to demonstrate how quantitative analysis can be used to determine a company’s reputation.

Strategy

We took media coverage over one calendar year – several hundred online and print articles – and arranged it by topic. Our aim was to show graphically which topics trigger positive clippings and which ones were questionable.

Implementation

Each article had to be read and evaluated in light of our criteria. The subsequent mathematical analysis was based on reputation monitoring methods developed by Prof. Kurt Imhof at the University of Zurich.

Result

Histograms helped visualize the development of coverage during the year. Quantitative and qualitative evaluations of different topics became feasible.

Share on LinkedInShare on Facebook