Green Datacenter
Case Studies

Client

Green Datacenter AG, Lupfig

Implementation

Layout and print: Linkgroup, Zurich

Category

Corporate Design

Copywriting and Editing

Links

Case Study Nord Stream (PDF)

Case Study Hint (PDF)

Situation

Complex technical matters are difficult to bring across, and easily end up boring to read; except for prospective clients seeking specific practical information. Despite these difficulties, Green Datacenter AG depends on conveying highly technical information to potential customers to generate business.

Strategy

Technical topics can best be conveyed using practical examples. We therefore created a series of extensive case studies for Green Datacenter AG.

Implementation

Based on discussions with experts at Green Datacenter and its customers, we wrote reference stories devoted to a specific topic – for example the millisecond latency in data transmission for geo-redundant disaster recovery solutions.

Result

Case studies and customer success stories are among the most effective B2B communication measures. Potential customers usually respond well to accounts of practical experience close to their own needs.

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