Green Datacenter
Image Video

Client

Green Datacenter AG, Lupfig

Implementation

Intovision Media Productions, Zurich

Category

Online

Situation

Green Datacenter wanted to create a three-minute video about its facility as an introduction to presentations and guided tours. The key message should be that Switzerland is particularly well suited when it comes to hosting corporate data.

Strategy

We wanted this video to stand out from the usual corporate portraits, which typically show talking heads. Instead of conveying Swiss values by referring to traditions and mountains, we put technology and future perspectives at center stage.

Implementation

Switzerland’s unique position as a safe location for corporate data is emphasized in the voice-over and visualized through suitable footage. Computer-generated images create a futuristic impression.

Result

The video is timeless and has been successfully employed for a few years now. In 2013, it was nominated for the German Award for Online Communications.

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