Hays
Media Luncheons

Medienapéro Hays
Client

Hays (Schweiz) AG, Zurich

Category

Public Relations

Situation

In the spring of 2007, the expert recruiter Hays was still a comparative unknown in Switzerland. To increase the company’s visibility, we were hired to establish enhanced media relations.

Strategy

Hays uses regular meetings with the media to establish and reinforce its contacts to journalists covering expert recruitment.

Implementation

Highly specific annual studies conducted by the Institute of Employability in collaboration with Hays are used as up-to-date news to invite selected journalists for a get-together. As part of the events, the results of the studies are explained and discussed.

Result

Regular contacts to the main target media that cover the different business areas in which Hays operates are solidly in place. Hays is regularly featured in all the media important to its business. Hays Switzerland enjoys the highest growth rate within the global enterprise.

Share on LinkedInShare on Facebook