LANTER
Corporate Design

Client

LANTER Attorneys at law and tax consultants, Zurich

Implementation

Corporate Design: studio libelula, Zurich
Webdesign: Dream Production, Zurich
Fotos: Philipp Schmidli Fotografie, Luzern

Category

Corporate Design
Online
Strategy
Copywriting and Editing

Link

www.lanter.biz

Situation

LANTER, a Zurich law firm that enjoys a long tradition, expanded its competences to include tax consultancy for medium-sized enterprises. The partners saw this as an opportunity to renew the firm’s corporate design from scratch.

Strategy

In a series of workshops the strengths and unique selling propositions as well as the strategic positioning of the firm are developed. Lawyers and tax advisors vote on first logo and web design sketches.

Implementation

Descriptions of core competencies rest on elaborate one-on-one interviews with all partners. Report style photos are shot to reflect the daily routines in the firm.

Result

LANTER now has an up-to-date corporate design and a website that highlights the firm’s strengths and addresses the user emotionally. Skill descriptions bring across client concerns and LANTER’s track record lucidly.

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