Lenz & Staehelin
Corporate Design

Client

Lenz & Staehelin, Zurich and Geneva

Implementation

Prime Communications AG, Zurich
Photography: Rainer Spitzenberger, Munich

Category

Corporate Design

science communications redesigned our corporate image. They were strong in the analysis and skillful in the implementation.

Dr. Matthias Oertle, Partner, Lenz & Staehelin

Situation

Lenz & Staehelin, Switzerland’s largest law firm, wanted to refresh its corporate design. The work included designing a new website and brochures.

Strategy

Marketing for law firms is particularly challenging, since discretion is their top priority. To create a uniform, discreet appearance that would convey trust and confidence, we opted for portraits as key visuals and accurate copy emphasizing hard facts.

Implementation

After a comprehensive competition analysis, we conducted a number of workshops, some including all forty partners in the decision making process.

Result

The current corporate design emphasizes the strengths of the firm and makes successes visible in an unobtrusive way. The website and brochures have now been used for a number of years without needing to be changed.

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