Prodorso
Service Brochure

Client

Prodorso, Zurich

Implementation

Layout: studio libelula, Zurich

Photos: Rainer Spitzenberger Photography, Munich

Category

Corporate Design

Copywriting and Editing

Link

Brochure (PDF) (in German)

science communications managed to perfectly convey our quality standards explicitly and implicitly in a compact information leaflet. Two years later, I’m still enthusiastic about it.

Prof. Dr. Norbert Boos, CEO, Prodorso

Situation

Prodorso, located in downtown Zurich near the main station, is a medical practice specializing in spine care. Its orthopedic surgeons, neurologists, rheumatologists, and other specialists work hand in hand. To introduce the range of services to general practitioners and help generate referrals, a corporate brochure was to be designed.

Strategy

General practitioners want to know at a glance what Prodorso offers and what the advantages for their patients are. This means the texts should be as short as possible, with particular strengths appearing in bullet lists.

Implementation

We chose a folder the size of six A4 pages. Professional photos yield an insight into the specialists’ work at the newly established practice center. The texts list the individual expertise available and benefits for patients.

Result

Soon after the brochure was mailed to thousands of practicing physicians in the canton of Zurich, Prodorso was filled to capacity.

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