Rainer Spitzenberger
Website

Client

Rainer Spitzenberger Photography, Munich

Category

Online

Copywriting and Editing

Link

www.rainerspitzenberger.com

Situation

Rainer Spitzenberger is an internationally renowned photographer based in Munich. He wanted a new website primarily to attract new customers for advertising, industrial and portrait photography.

Strategy

Since customers increasingly search the Internet to seek external service providers, the website was aimed at marketing managers in the manufacturing industry. We chose a simple, comprehensive design and brief texts to explain the photographer’s special skills.

Implementation

Companies often require image sequences which enhance brand recognition. Mastery of the production of homogenous sequences is what distinguishes a good professional photographer from a talented amateur. Consequently, we focused on presenting images in series.

Result

Rather than showcasing unusual individual shots, this website illustrates how customers will benefit from the photographer’s work. Since the website went live, Rainer Spitzenberger has received considerably more inquiries.

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