SMA und Partner AG, Zurich
Layout: Eggmann-Design, Wernetshausen
Copywriting and Editing
SMA and Partner AG, a consulting and software company for railway system planning, is privately owned. Nevertheless, the company publishes comprehensive annual reports to be as transparent as possible; it also uses these reports for marketing purposes.
Considerable feedback from recipients indicates that SMA’s annual reports are read with great interest. There was therefore no reason for us to revolutionize what is already successful. We chose to make some gentle changes to show that the company is evolving.
The changes we introduced include emotionally appealing images, large full-color photos, and somewhat more technical in-depth information. In addition, descriptions of individual projects are now complemented by commentaries from experts and SMA’s clients.
SMA sends its annual reports, which are published in three languages, to more than 2,000 decision makers at railway companies across Europe. The content provides detailed insights into recent developments in the railway sector.