Society in Science
Award Ceremony

Client

Society in Science – The Branco Weiss Fellowship, ETH Zurich

Implementation

Blush Films, Zurich

Hinderling & Volkart, Zurich

Category

Online

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Situation

In the last year of his life, patron Branco Weiss decided to donate a large portion of his assets to promote Society in Science – The Branco Weiss Fellowship, a program for outstanding postdoctoral researchers that he had founded. For this he specifically requested new means of communication.

Strategy

We designed a video clip that would make Society in Science known among the target group by way of viral spread. Its content would deal with outstanding research and be funny at the same time. To top this off, we made it possible to personalize the clip.

Implementation

The clip tells of an award ceremony that went wrong. People viewing the video can enter the name of the award, and the name of the award winner, on a website. They can then view their personalized clip online and send it as a link.

Result

The video clip was part of a coherent marketing campaign. It received seven international awards and contributed significantly to creating an image for and raising awareness of the fellowship.

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