Society in Science
Eureka Video Clip

science communications employed a wide range of communications measures and succeeded in making the Society in Science fellowship program globally known within only a few years.

Prof. Heidi Wunderli-Allenspach, Member of the Directorate of Society in Science

Client

Society in Science – The Branco Weiss Fellowship, ETH Zurich

Implementation

Production: Mad Cow Films, London

Category

Online

RAD Awards 2014
Internationaler Deutscher PR-Preis 2013
Deutscher Preis für Onlinekommunikation 2013
PR World Awards 2013
Digital Communication Awards 2013
Interactive Media Awards 2013
Situation

The scholarship program Society in Science belongs to ETH Zurich. It had been the wish of patron Branco Weiss to promote his fellowship with sophisticated marketing campaigns. A carefully produced video clip was part of one annual campaign.

Strategy

The clip was designed to prompt emotional responses from its target group – outstanding young postdoctoral researchers throughout the world. For this purpose, we searched for and identified topics that resonate with all scientists: work routine, discovery, and, ultimately, triumph.

Implementation

After a long evaluation process, we chose a British production firm as a partner. The shootings took place in London and Iceland. Short stories depict the life of young scientists and how they make an unexpected discovery. The clip both shows and generates emotions.

Result

Eureka spread like wildfire. Within a few days it had been viewed 80,000 times on YouTube. The clip won a number of international awards, including the International German PR Award in Wiesbaden and the RAD Award in London.

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