Swissport
Tender Reply

Client

Swissport International Ltd., Zurich Airport

Implementation

Animations: blueforest, Design- und Medienbüro, Bad Zurzach

Print: Linkgroup, Zurich

Bookbinding: Renfer Druckweiterverarbeitung, Dübendorf

Category

Strategy

Corporate Design

Copywriting and Editing

Online

The informative and aesthetically pleasing format of the document, along with comprehensive text revisions, all provided by science communications, enabled Swissport to win a crucial European tender.

Ernst Ackermann, Senior Vice President, Swissport International

Situation

With approximately 60,000 employees, Swissport is one of the largest global handling companies in the field of aviation. Swissport wanted its bid for a tender for passenger and baggage handling at Brussels Airport to set new standards.

Strategy

Together with the management of Swissport, we developed the content and graphical appearance of the extensive tender reply. We opted for a quality clothbound book, and developed four animated video clips that clearly convey Swissport’s unique level of services.

Implementation

The raw texts were provided by a number of people in the company. We revised, edited, and polished the English in several stages. We then took over the layout and had some 150 illustrations redrawn. A browser-based application on an USB stick contained not only the animated clips, but also about 300 documents in digital form.

Result

Swissport won the contract, worth several hundred million Swiss francs.

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